Intuitivstory | Emotional Intelligence and Wellbeing
Whilst working as an independent B2B consultant duringthe recession in 2008, Raksha set up a project working with consumers, offering quality public relations services. Intuitivstory became a relatively successful consultancy, that provided media representation, and which:
Aims: Giving individuals a voice – the stories were based on psychology, emotional intelligence and wellbeing for both male and female readerships in the UK. Her emotional intelligence features were focused on altruistic endeavours and sensitive storytelling.
Values: Intuitivstory supplied quality stories, with impactful messaging, to consumer publications, with the focus being on storytelling, providing exclusives, and creating a positive experience for all those involved.
Approach: Intuitivstory respected people’s privacy and encouraged a sense of wellbeing. The marketing, publicity and stories of Intuitivstory were generated by its own clients whom liked the style of the brand and recommended it to others.
Integrity: Because of its fair, ethical, and professional approach, the brand secured exclusive interviews and content, without having to offer cash payments in exchange for a story. All interviewees were paid, received publicity and were given a voice in the press, depending on the type of story and the publication.
B2B Retail Consultancy
Previously a UK consumer journalism brand, Intuitivstory, is now a registered trademark for B2B consulting with retail businesses.
Some of the research carried out by Intuitivstory has been contributed to the healthcare sector.
B2B & Corporate
The research on emotional intelligence andwellbeing, compiled from Intuitivstory, is being used by organisations for internal communications.Find out about Strategic Leadership Consulting