Intuitivstory | Emotional Intelligence and Wellbeing

A Consumer Media Consultancy
Prior to her work in PR and journalism, Raksha worked in the healthcare sector, providing reports for hospital board meetings, as a researcher for a controversial NHS campaign, and in client liaison in private healthcare.×

Whilst working as an independent B2B consultant duringthe recession in 2008, Raksha set up a project working with consumers, offering quality public relations services. Intuitivstory became a relatively successful consultancy, that provided media representation, and which:

  • Contributed to the emotional wellbeing of individuals
  • Represented new unheard voices in the mainstream media
  • Demonstrated professionalism through courtesy, civility and confidentiality
  • Established its presence in new sectors: the public sector, corporates, and in B2B retail.

Aims: Giving individuals a voice – the stories were based on psychology, emotional intelligence and wellbeing for both male and female readerships in the UK. Her emotional intelligence features were focused on altruistic endeavours and sensitive storytelling.

Values: Intuitivstory supplied quality stories, with impactful messaging, to consumer publications, with the focus being on storytelling, providing exclusives, and creating a positive experience for all those involved.

Approach: Intuitivstory respected people’s privacy and encouraged a sense of wellbeing. The marketing, publicity and stories of Intuitivstory were generated by its own clients whom liked the style of the brand and recommended it to others.

Integrity: Because of its fair, ethical, and professional approach, the brand secured exclusive interviews and content, without having to offer cash payments in exchange for a story. All interviewees were paid, received publicity and were given a voice in the press, depending on the type of story and the publication.

Intuitivstory 2014 –×

B2B Retail Consultancy

Previously a UK consumer journalism brand, Intuitivstory, is now a registered trademark for B2B consulting with retail businesses.

Health andWellbeing

Some of the research carried out by Intuitivstory has been contributed to the healthcare sector.

B2B & Corporate

The research on emotional intelligence andwellbeing, compiled from Intuitivstory, is being used by organisations for internal communications.

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