Raksha Malde-Kara is a media professional with over twenty-one years of experience, and has worked in a range of sectors, gaining an in-depth knowledge of the industry, with over ten years of experience in the B2B sector.

Having worked in agency, client-side and in consultancy within the B2B sector, and in the consumer landscape, she has demonstrated creativity and a talent for skillful storytelling across a wide range of audiences in new sectors. She works in strategy covering:

  • Media strategy and vertical sectors.
  • Data analysis and business intelligence.
  • Marketing, pre-sales and sales.
  • Mapping out markets and competitive landscapes.
  • Data strategy framework for medium and long-term.

Raksha began creating media strategies for individuals in the B2B financial services sector and in the professional services sectors, including technology and IT, and also specialises in brand consultancy.

Find out about Creative Consulting

Her other work includes:

B2B PR & Corporate Communications

B2B Publicity

Technology & Digital

She introduced her health and wellbeing UK consumer journalism brand, which is now a B2B trademark, in the international B2B retail sector in 2014, working with suppliers and businesses on the continent. She specialises in developing strategies to publicise well-known brands in new sectors, and works with innovative companies.